Turn good bids into great ones – and start winning more often.

You already know the basics and are actively bidding for work – but your results are not quite where you want them to be. Standing out means more than just meeting requirements. You need to clearly communicate your value, tell your story, and make your submission easy to score.

You will learn how to plan, structure, and deliver persuasive, high-scoring submissions that stand out. From interpreting buyer requirements to fine-tuning your language for maximum impact, this course helps you take a more strategic approach to tendering.

Built on proven methodologies and delivered by experienced bid consultants with 70%+ win rates, this interactive training gives you the tools to write with clarity, strategy, and confidence.

Crafting Winning Bids

Who It Is For

  • Those who have completed our ‘Essentials of Public Sector Tendering’ or ‘Introduction to Public Procurement and Bid Writing’ courses
  • Professionals with some bidding experience
  • Bid contributors, subject matter experts, and reviewers
  • Business development and marketing professionals involved in proposals
  • Senior leaders or decision-makers who sign off tenders
  • Those who have not completed our ‘Writing Compelling Bids’ course*

You Will Learn How To:

  • Understand and interpret the critical parts of the tender documents.
  • Develop your proposal strategy.
  • Create a bid plan to effectively manage time and confidently deal with pre, mid and post-bid activities.
  • Develop tender content for high-scoring answers – focusing on the evaluation criteria and decision-making hooks.

By the end of this course, you will know what separates a compliant bid from a compelling one, allowing you to make every submission count.

Course Topics

  • Prepare for the ITT and understand its context
  • Tender document analysis
  • Proposal Strategy
  • Develop a bid plan
  • Prepare an executive summary to maximum effect
  • Compile, format and submit the final documents

Accreditation

Proactis is a CPD-accredited training provider, and this course counts towards 6 CPD hours. You’ll receive a CPD certificate upon completion, recognising the hours contributed to your professional development.

Requirements

The course will be delivered via Zoom or Microsoft Teams, split over two sessions lasting 3.5 hours each (7 hours total). You can attend this course without installing anything on your computer, but it is highly recommended that you join using a desktop or laptop computer rather than a tablet or mobile phone. Ideally, you will have both a webcam and microphone.

* The topics we cover are the same as our previous ‘Writing Compelling Bids’ course. If you completed this course, and are looking to further your knowledge, we would recommend our ‘Bid Response Excellence‘ course. You can also contact us to discuss your training needs.

Available Online Dates
Monday 22 - Tuesday 23 June 2026
09:30 - 13:00
£179+VAT Tenders Direct Member
£199+VAT Non-members
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Monday 20 - Tuesday 21 July 2026
09:30 - 13:00
£179+VAT Tenders Direct Member
£199+VAT Non-members
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Monday 17 - Tuesday 18 August 2026
09:30 - 13:00
£179+VAT Tenders Direct Member
£199+VAT Non-members
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Monday 21 - Tuesday 22 September 2026
09:30 - 13:00
£179+VAT Tenders Direct Member
£199+VAT Non-members
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